Security and Brand Protection Labels
A Secret Weapon Against Counterfeiters
Building a brand is pricey—and counterfeit products can compromise your investment. In fact, the World Customs Organization estimates that up to seven percent of all world trade may be counterfeit. That’s why a proactive approach to protecting your brand with security measures is important—and luckily, a fraction of the cost.
Protection can be tailor-made to your product and enhance appearance. These security features can be eye-catching to ensure a clear distinction from rival products. You can also use methods that are invisible to the naked eye in order to detect authenticity. Deter counterfeiters with economical, versatile, attractive, overt or covert and forensic security features.
Different Approaches to Securing Your Products
Overt methods, such as watermarks, holograms, tactile effects and iridescent inks are easy to see by sales staff or the buyer. Likewise, they can be noticed and copied by counterfeiters.
Get a Quote
All Fields Required
Covert measures, on the other hand, may require a tool to detect and read the invisible technology. These may include fluorescent markers, infrared inks, phosphorescent markers and tamperproof labels. Although more difficult to copy, advanced counterfeiters can also detect and reproduce them.
Forensic tactics require special lab equipment to recognize and are difficult to replicate. These measures may include taggants, chemical agents or biological DNA. Forensic tactics may be the determining factor in identifying copies, and the special equipment means they can’t be authenticated while being distributed.
Each approach offers benefits. However, a powerful level of security combines technologies. Add them to your labels’ substrates, adhesives, printed inks and varnishes.
Gallas can provide:
- DNA labels
- Encrypted data
- Forensic coding
- Hidden images
- Mircrotext as small as 0.7 point type (0.0007 inches)
- Security holograms, custom or stock
- Taggants
- Tamper-indicating features
- Thermochromic ink, iridescent and specialized security inks.
Call us for the specifics on which security feature best protects your product and brand identity.
Benefits of Security and Brand Protection Labels
Branding
Security labels deter counterfeiters and unauthorized distributors, safeguarding your brand’s integrity and reputation.
Safety
Indicate if a product has been opened or altered, ensuring consumer safety and product integrity.
Improved Customer Experience
By providing assurance of authenticity and safety, security labels contribute to a positive customer experience.
Industries Served
A variety of industries use safety and brand protection labels to make products safe for the consumer, and to protect their brand from counterfeiting. Some key examples are beer, wine, and spirits, consumer products and services, electronics and technology, food and beverage, and finally. in healthcare and pharmaceuticals.
Read on to find out more about how security and brand protection labels are used in different industries. If you don’t see your industry to the right, contact us to find out how they can benefit your business.
Beer, Wine, Spirits
Use security labels to help verify the authenticity of wines and spirits, preventing counterfeit products and protecting consumers. Additionally, tamper-evident labels protect product integrity and safety.
Consumer Products & Services
Security labels provide brand protection and product authentication of high-end luxury goods helping to deter counterfeiting. Also, they help in loss prevention, deterring theft and shoplifting.
Healthcare & Pharmaceuticals
Protect and verify the authenticity of medical devices and pharmaceuticals, helping prevent counterfeit products from entering the market. Additionally, security labels can also protect the consumer from tampering.
Electronics & Technology
In electronics and technology, use security labels for product authentication, tamper evidence, and brand protection.
Food & Beverage
Security labels protect consumers from food and beverage tampering, and against counterfeit products.
